Sunday, September 28, 2003

"Pulli rajavukku AIDS varuma?"
This is the starring question put forth to all chennaites last month? Pulli raja is the blue-eyed boy in Chennai today. Goto any corner of the city you find a big yellow board with the verses "Pullirajavukku AIDS varuma?"---- Wots all this? Damn sure, this is not just fun as such a huge lump is wasted on advertising? I finally got the answer today.
This is the first step in an AIDS awareness programme taken by PSI (Population Services International, an NGO in Washington). He is an imaginary character who took the name of Palpeer basha in Mumbai and puliraja in Andhra. The second step of this ad would come very soon. A phone no would be given and you would be asked to call them up to know the answer of this stunning question. Courtesy India Today

P.S - I appreciate this method as an able advertising technique.

Posted by sree at 4:00:00 pm
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